Thursday, September 19, 2013

Decatur's Jeremy Reed Selected for Northern Star Award

The Alabama Mountain Lakes Tourist Association (AMLA) has honored Mr. Jeremy Reed with its 2013 Northern Star Award. The award is among 10 that comprise the PEAK Awards that will be presented on Thursday, September 19, 2013 during the AMLA Annual Meeting at the Huntsville Marriott in Huntsville, Ala.  

Representing the highest achievement in North Alabama tourism, the PEAK Awards honor individuals and organizations that have had a major impact on tourism in North Alabama. History tells us that tourism really began by the navigation of the stars. The Northern Star Award is presented to an individual, such as a ranger, guide, and a front line employee, who has gone “above and beyond” expectations.

As the Front Office Manager at the Courtyard by Marriott in Decatur, Jeremy Reed takes every opportunity to share Decatur’s story with visitors. He is often found bragging on all the city of Decatur has to offer, from restaurants and attractions to its rich history and role in the South. Not only is he on the frontline sharing the city’s story, but he also makes an effort to talk with elected officials on the importance of tourism and the impact it has on the city and the Courtyard by Marriott.

“The PEAK Awards recognize the best of North Alabama’s tourism and travel industry, and this year’s nominees and winners have all done an exemplary job in delivering an exceptional visitor experience,” said Tami Reist, President/CEO of the Alabama Mountain Lakes Tourist Association. “It is important we take the time to celebrate the achievements of our local tourism leaders, attractions, festivals, and front-line workers who all work tirelessly to make North Alabama a must visit destination.”


The full list of awards and winners is as follows:

● Organization of the Year – EarlyWorks Family of Museums

● Event of the Year – Boom Days Heritage Celebration

● Attraction of the Year – Spring Valley Beach Water Park

● Good Neighbor Award – Cullman City Parks and Recreation

● Northern Star Award – Jeremy Reed, Courtyard by Marriott

● Young Professional of the Year Award – Kayla Worthy, DeKalb Tourism

● Tourism Professional of the Year – Judy Ryals, Huntsville/Madison County CVB

● Lasting Impression Award – Tom Hendrix, Florence, Ala. and Tigers for Tomorrow

● Chairman’s Cup – Gloria and Jamie Cooper, ZTV-11

● President’s Award – Beverly Stallings, Fort Payne, Ala.


About Alabama Mountain Lakes Tourist Association (AMLA)

AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available from AMLA by calling 800.648.5381 or by visiting their web site at


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