Decatur, Alabama – Since 2006, Point Mallard Park in
Decatur, Alabama, has launched its own model search as part of their annual
advertising campaign. Each year park’s marketing director features “real”
local kids for the next season’s ads including billboards, commercials, print
ads and more. Already, over one thousand one hundred participants have
entered and the contest isn’t over yet.
Each year, boys and girls, ages 6 months to 13 years are
needed to be photographed and filmed for advertising including television
commercials, print advertising, internet ads and billboards. Models are
also featured in the Point Mallard’s upcoming Souvenir Calendar featuring a
variety of venues and activities found within the 750+ acre park.
“Finding cute kids is not a difficult task at all,” said
marketing director Julianne Lowman. “It’s narrowing it down to the final face
that gets to be a problem!” She says narrowing it down to the top
seventy-five semi-finalists can get tough. Lowman says at that point it
simply comes down to meeting the child, and photographing them in a fun
environment. “It’s then we really get to see the personality of the
child.” She is looking for wholesome, natural faces.
Lowman has selected amateur models the previous four years
and loves working with the “untrained” as much if not more so than agency
models. “The local kids seem to be very natural, un-coached, photogenic
and take excellent direction. Who could ask for anything more?” she said. “Plus
they have a wonderful connection to Point Mallard. It’s their park, and
in many instances, their parents have grown up enjoying Point Mallard’s many
attractions as well!”
Parents can upload their children’s photographs free of
charge to enter the contest online. Point Mallard will select 25 potential
winners for onsite interviews based on photogenic ability. In
addition, 50 more kids will be selected by the number of “votes” received to be
auditioned for the final selection. As a fundraiser for the park, each
vote costs $1. Family and friends vote online as often as they wish to
select their favorite faces. A total of 75 kids will be auditioned and
photographed for a chance to win the grand prize – their face on a billboard
and commercial for the 2013 Point Mallard Park advertising campaign.
Each of these 75 semi-finalists will receive a 2013 season
pass to the water park, a $99 value. The Grand Prize winner receives a season
pass for a family of four for the 2013 season.
Twelve finalists will be selected to be photographed and
featured in the 2013 Point Mallard calendar, and one grand prize winner will be
filmed in a television commercial and be featured on billboards for the park! Other
kids will also be kept in a “pool” of faces to be used at other times
throughout the year.
This is a rare opportunity for local kids to be cast in
television commercials, print ads, billboards and calendar featuring all venues
within the park. The 2013 Point Mallard wall calendar also includes
discount coupons valued at over $250 and will be available in November of this
year for $20 each. In addition to the other prizes, each child featured
in the calendar receives one free.
Point Mallard officials believe with the addition of a new
lazy river, double drop speed slides and other improvements, the 2013 season
will provide the models even more of an opportunity to be seen in publicity.
The contest ends August 15, 2012. Finalists will be
announced on the park’s website, Facebook and twitter pages.
Former Point Mallard model search winners are ineligible to
enter.
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