Tuesday, August 7, 2012

Point Mallard's Model Search tops 1100 entries...not over yet!

Point Mallard marketing department seeks kids for 2013 advertising campaign – ends August 15, 2012.
Decatur, Alabama – Since 2006, Point Mallard Park in Decatur, Alabama, has launched its own model search as part of their annual advertising campaign.  Each year park’s marketing director features “real” local kids for the next season’s ads including billboards, commercials, print ads and more.  Already, over one thousand one hundred participants have entered and the contest isn’t over yet.

Each year, boys and girls, ages 6 months to 13 years are needed to be photographed and filmed for advertising including television commercials, print advertising, internet ads and billboards.  Models are also featured in the Point Mallard’s upcoming Souvenir Calendar featuring a variety of venues and activities found within the 750+ acre park.

“Finding cute kids is not a difficult task at all,” said marketing director Julianne Lowman. “It’s narrowing it down to the final face that gets to be a problem!”  She says narrowing it down to the top seventy-five semi-finalists can get tough.  Lowman says at that point it simply comes down to meeting the child, and photographing them in a fun environment.  “It’s then we really get to see the personality of the child.”  She is looking for wholesome, natural faces. 

Lowman has selected amateur models the previous four years and loves working with the “untrained” as much if not more so than agency models.  “The local kids seem to be very natural, un-coached, photogenic and take excellent direction. Who could ask for anything more?” she said. “Plus they have a wonderful connection to Point Mallard.  It’s their park, and in many instances, their parents have grown up enjoying Point Mallard’s many attractions as well!”

Parents can upload their children’s photographs free of charge to enter the contest online. Point Mallard will select 25 potential winners for onsite interviews based on photogenic ability.   In addition, 50 more kids will be selected by the number of “votes” received to be auditioned for the final selection.  As a fundraiser for the park, each vote costs $1.  Family and friends vote online as often as they wish to select their favorite faces.  A total of 75 kids will be auditioned and photographed for a chance to win the grand prize – their face on a billboard and commercial for the 2013 Point Mallard Park advertising campaign.

Each of these 75 semi-finalists will receive a 2013 season pass to the water park, a $99 value. The Grand Prize winner receives a season pass for a family of four for the 2013 season. 

Twelve finalists will be selected to be photographed and featured in the 2013 Point Mallard calendar, and one grand prize winner will be filmed in a television commercial and be featured on billboards for the park! Other kids will also be kept in a “pool” of faces to be used at other times throughout the year.

This is a rare opportunity for local kids to be cast in television commercials, print ads, billboards and calendar featuring all venues within the park.  The 2013 Point Mallard wall calendar also includes discount coupons valued at over $250 and will be available in November of this year for $20 each.  In addition to the other prizes, each child featured in the calendar receives one free.

Point Mallard officials believe with the addition of a new lazy river, double drop speed slides and other improvements, the 2013 season will provide the models even more of an opportunity to be seen in publicity.

The contest ends August 15, 2012.  Finalists will be announced on the park’s website, Facebook and twitter pages.

Former Point Mallard model search winners are ineligible to enter.

No comments:

Post a Comment