Friday, August 28, 2009

Final days of Model Search

Only days remain in the Point Mallard Model Search where nearly 1,500 children between the ages of 6 months and 13 years old have been entered hoping to be selected for the park’s 2010 advertising campaign.
The 2010 calendar year marks the 40th Anniversary of Point Mallard Park in Decatur, Alabama. In celebration of this event, the marketing department launched an online contest to find new faces for the billboards, television commercials, newspaper ads and a commemorative 2010 Point Mallard calendar planned for the advertising campaign.
There is no charge for parents to enter their child’s photograph in the contest. Family and friends may then vote online as often as they wish to select their favorite face. As a fundraiser for the park, each vote costs one dollar and will benefit Point Mallard Park. Fifty kids with the highest votes plus another twenty five regardless of votes received (based on photogenic ability) will be selected for an onsite interview. All seventy-five semi-finalists receive a 2010 season pass to the waterpark, a $75 value. Following the on-site interview, the seventy-five will be narrowed to twelve finalists and will be photographed and featured in the 2010 Point Mallard calendar. One grand prize winner will be filmed in a television commercial and be featured on billboards across north Alabama. All finalists names will be announced on television and on the parks website and will receive a professional photo session and keep all photos taken, a $250 value.
The 2010 television commercials, print ads, billboards and calendar will feature one or more of the winning kids enjoying all venues within the park including the waterpark, ice rink, campground, golf course, batting cages, walking trails and more.
The contest began June 1st and ends at 12:01 a.m. September 1, 2009. Semi-finalists will be contacted shortly thereafter for an audition with the marketing director, Julianne Lowman. Finalists announced to the public in November with the unveiling of the 2010 Point Mallard Calendar, 40th Anniversary Edition. Former winners are not eligible to enter.
For complete rules and other information, visit or call (256) 341-4903.

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